Copy writing & marketing
Charlie Trumpess, DipM, MCIM, CM is a highly experienced marketing professional and copy writer. Charlie has worked for numerous technology companies across Northern Europe on a wide range of communications projects. Contact him today
Book vending machine, 1949
In this blog post, we look at the long history of the vending machine and its role as marketing and distribution channel. We also look at the vending machine’s ability to help shape consumer brand preferences.
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In this blog post, we look at how different brands have successfully used pop-ups to launch new products, generate sales and engage audiences. However, we also learn that clear objectives, careful planning and in-depth customer knowledge are the real keys to success of each campaign.
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In this blog post, we look why marketers are so easily duped into spending their budgets on marketing channels and media that simply don’t deliver results. Instead of chasing fairy tale solutions, marketers must spend more time on the basics of research, planning, execution and measurement.
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In this article, we look at the rise of cyber crime, insider threats and the costs to business. We also discuss the strategic value of cyber security, benefits of data protection and the UK Government’s Cyber Essentials scheme.
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In this article, we look at how the marketing of one weapon transformed the fortunes of America’s firearms industry. The AR-15 is one of the most controversial products of recent times. Its continued sale raising questions in the Senate and House of Representatives. The marketing methods used to promote the AR-15 have certainly been successful. They have also been the subject of intense criticism and legal action. So, what part do marketing ethics play when lives and livelihoods are at stake? Is it a question of personal morality, a job for the law-makers or a matter of corporate responsibility?
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Cowboys versus the Eagles, 2007 - photo by Billy Bob Bain
In this blog we look at the NFL brand and how it continues to grow, adapt and innovate using digital media, fantasy sports and developing new markets at home and overseas.
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Charlie and the star of Fury, Tiger 131
In this blog post we look at the development of my first chatbot for Facebook Messenger using the Motion AI platform. The War Years chatbot is designed to help users find a range of WW2 military history resources from video content to museums and living history events. We also look how to promote chatbots.
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VR technology - photography by Sergey Galyonkin, CC2.0
In this blog post we take a look at how games can provide a powerful alternative to ineffective digital marketing and traditional advertising techniques and technologies.
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German 23rd Panzer Division in typical combined arms operation, Russia 1943. Image care of Bundesarchive.
In this blog post we look at how Blitzkrieg changed the face of modern warfare with the coordinated use of highly mobile ground forces and airpower to win short decisive campaigns such as the Battle for France in 1940. However, Nazi Germany never adapted to a long war strategy or freed itself from the maniacal grip of Adolf Hitler. The strategic, tactical, technical and psychological lessons of the war have relevance and meaning for today’s fiercely competitive business world.
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Rog01, Robot CC.20
In this marketing blog post we take a look at the new generation of natural language chatbots proliferating Facebook Messenger, and how they might improve customer engagement and loyalty for FX brokerages.
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Jabba Robot Head by Steven Zolneczko
In this latest blog post I defy my own advice and write about why B2B content marketing is largely a waste of time, money and effort. Next, I attempt to redeem myself by giving you some advice on how to produce better content and get it under the noses of the right people. Finally I bemoan a future where robots do all the writing and people like me end up making cat videos.
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In this blog post entitled Shadow IT Friend or Foe?, Charlie Trumpess, Marketing Consultant and Freelance Copywriter takes a look at the opportunities and risks posed by the widespread use of unauthorised consumer-grade apps and personal devices in the workplace.
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Keep It Simple by Jimee, Jackie, Tom & Asha, CC2.0
Why do half of IT projects go over budget, overtime and still fail to meet the client’s expectations? In this blog post we look at how simplicity and agility can transform software development projects from risky gambles to sound business investments.
Read MoreThe Hannibal Lecter franchise is worth a fortune. Hannibal has become something of a brand icon in his own right. In this video we take a look at brand marketing from the unique perspective of crime fiction’s greatest villain.
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The Hannibal Lecter franchise is worth a fortune. Hannibal has become something of a brand icon in his own right. In this blog post we take a look at brand development, brand communications and brand management from the unique perspective of crime fiction’s greatest villain.
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There are many different ways an organisation can play fast and loose with reputational risk. In this marketing blog post we take a look at just three. Poor customer service, shady work practices and dodgy supply chains can cost a company far more than its reputation. Read on...
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Image by Les Haines, King George Third, Weymouth, Dorset.
In this blog post we ask if digital marketing is really living up to the hype or are marketers and businesses being led like sheep into spending vast sums of money with little genuine return?
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Charlie and Lemon the tarantula
In this blog post we look at the power of emotions to strongly influence our business purchase decisions even if we don’t realise it. We also look at how marketing can leverage the passion people have for business to build relationships and add value.
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Billy Bob Bain, Eagles vs Cowboys, Creative Commons 2.0
In this blog post we take a look at the marketing lessons a small business can learn from American football’s NFL and teams like the Dallas Cowboys. The NFL have been quick to make the most of social media, mobile devices, apps, location based services and second screen to drive fan involvement and boost sales. You might think this kind of marketing is out of your league but think again. Read the full blog post now…
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Sam Howzit, Death, CC2.0
In this blog post we look at 5 business killers and how a little professional marketing knowledge and expertise can prevent them. Did you know that many of the UK’s small and medium sized businesses lose around £50,000 because of poor marketing practises, poor management decisions and lost opportunities? It’s a big number but it doesn’t have to be this way. Learn what you can do to spot the business killers and how to prevent them hurting your business unnecessarily.
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