Market like a Farmer
In this blog post, we look at some of the basic tools of marketing that will enable you to grow a sustainable brand and avoid costly shortcuts.
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Marketing Fairy Tales and Delusions
In this blog post, we look why marketers are so easily duped into spending their budgets on marketing channels and media that simply don’t deliver results. Instead of chasing fairy tale solutions, marketers must spend more time on the basics of research, planning, execution and measurement.
Read MoreMarketing Ethics & the AR-15: Fear, Patriotism and the Zombie Apocalypse
In this article, we look at how the marketing of one weapon transformed the fortunes of America’s firearms industry. The AR-15 is one of the most controversial products of recent times. Its continued sale raising questions in the Senate and House of Representatives. The marketing methods used to promote the AR-15 have certainly been successful. They have also been the subject of intense criticism and legal action. So, what part do marketing ethics play when lives and livelihoods are at stake? Is it a question of personal morality, a job for the law-makers or a matter of corporate responsibility?
Read MoreRobots, Cats and the Dangers of Content Marketing
Jabba Robot Head by Steven Zolneczko
In this latest blog post I defy my own advice and write about why B2B content marketing is largely a waste of time, money and effort. Next, I attempt to redeem myself by giving you some advice on how to produce better content and get it under the noses of the right people. Finally I bemoan a future where robots do all the writing and people like me end up making cat videos.
Read MoreIn Marketing Passion is a Virtue
Charlie and Lemon the tarantula
In this blog post we look at the power of emotions to strongly influence our business purchase decisions even if we don’t realise it. We also look at how marketing can leverage the passion people have for business to build relationships and add value.
Read More5 Business Killers and Marketing Preventatives
Sam Howzit, Death, CC2.0
In this blog post we look at 5 business killers and how a little professional marketing knowledge and expertise can prevent them. Did you know that many of the UK’s small and medium sized businesses lose around £50,000 because of poor marketing practises, poor management decisions and lost opportunities? It’s a big number but it doesn’t have to be this way. Learn what you can do to spot the business killers and how to prevent them hurting your business unnecessarily.
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