Robots, Cats and the Dangers of Content Marketing
Jabba Robot Head by Steven Zolneczko
In this latest blog post I defy my own advice and write about why B2B content marketing is largely a waste of time, money and effort. Next, I attempt to redeem myself by giving you some advice on how to produce better content and get it under the noses of the right people. Finally I bemoan a future where robots do all the writing and people like me end up making cat videos.
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