Original, high quality content, the right keywords and thoughtful design will all help your website appear on page one of Google. However, on-page SEO (search engine optimisation) is only half the battle. Off-page backlinks, blog posts, social media, PR and paid search will all help drive more traffic to your site. However, your content must be interesting enough to ensure visitors stick. Your offer desirable enough that they feel compelled to purchase. By understanding your visitors behaviour and motivations I can craft content that successfully nudges them in the right direction.